Back in January, I conducted a business experiment.

I wanted to find out: What happens when you give people the OPTION to pay you?

So…I decided to host a ‘pay what you can’ event.

​My Week of Workshops​

An entire week of live workshops designed for copywriters (but also totally suitable for non-copywriters too).

It consisted of four separate events:

🔥 Workshop 1: How to create a 5* client experience (that wows your clients and raises your rates)

🔥 Workshop 2: How to become a highly paid copywriter

🔥 Workshop 3: Six figures in 7 months: My 2022 year in review

🔥 Workshop 4: Like a Boss Open House (Like a Boss is my mastermind)

I didn’t set a price.

Anyone who registered could set their own price – starting from £0.

They could either pay me:

• Nothing
• My recommended price of £99
• Anything in between £0-£99
• Over £99

At the time, I sent out an email announcing this experiment, and I promised I’d share the results in my newsletter.

Well...the results are in!

I’m ready to share what happens when you tell people they don’t have to pay you for your offers/services.

Ready to find out what happened? :)

Okay...here’s the thing –

I tried to write up the results in one email, but the word count came up to 2600+ 😲

So instead, I’ve decided to do things a little differently round here…

I’m turning my Week of Workshop findings into a short email series called The WOW Series.

Over the next three weeks, I’ll send you two emails a week sharing my behind-the-scenes Week of Workshop (WOW) results.

(That's 6 emails altogether – not including this intro email).

These emails won’t just be about the WOW results themselves, but also about the things I had to consider around this experiment.

All the wider business lessons I learnt along the way and that I feel are important/interesting enough to share with you. (Spoiler alert: I learnt A LOT).

I’ll be sharing:

✅ Why I was hesitant to try the ‘pay what you can’ pricing model

✅ The sales I made (and didn’t make) – yes, I’ll be sharing exact figures!

✅ The email strategy that got me some extra sales

✅ How my audience responded to this offer

✅ The many, many lessons I learnt

✅ The (verbally abusive) complaint I got

You should know –

During the course of this email series, my Week of Workshops will be on sale.

I removed the ‘pay what you can’ pricing model once the live event ended.

Now, you can watch the recorded replays of all three workshops on demand. And even though I’ve set the new price at £200…you – Reader – can get it much cheaper.

If you’re one of the first 15 people to click here, you’ll save 50% on my Week of Workshops as long as buy before this email series ends. (That means you’ll only pay £100 for all three workshops).

If you want to check out the details first, have a look at the WOW sales page then use this coupon code at check out ⬇️

Coupon code: LONGEST-EMAIL-EVER

The first instalment of The WOW Series will land in your inbox this Monday.

I can’t wait for you to read it! :)

Speak soon,

Eman :)

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Wait a sec, Reader! Here are some ways I can support you and your business 😄👇🏽

💌 My strategy and copy helped these course creators generate $170,000 from their launch.

​Let's talk about working together if we aren't already? (If you’re an online business owner or an ecommerce brand, I’d love to hear from you!)

👑 Find out how to go from invisible service provider to THE GO-TO expert in your field with my 90-minute masterclass, Nail Your Niche​

🎙 Listen to my podcast Mistakes That Made Me – where I ask extraordinary business owners to share their biggest business mistake.

Check out the first episode with Vivian Kaye where she talks about her $12,000 mistake 😱

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