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I don't often listen to Amy Porterfield's podcast, but there are certain topics and episodes I will never miss.

Any time Amy talks about –

⚡️ how she's working

⚡️ how/who she's hiring

⚡️ how her launches went

...I'm IN!

If five years in business have taught me anything... it's to watch what the most successful people in my field are doing.

When she dropped her recent episode: '649: My Email Marketing Makeover: 3 New Strategies I’m Trying This Year' – I had to tune in.

I want to know what Amy Porterfield is doing with her email strategy this year. And I thought you might want to know too?

So, I'm summarising three of the five strategies she shared in her podcast – along with my personal opinion on them.

I do recommend you listen to the full episode if you like a good podcast. It's full of email gold.

You ready?

Let's do this!

[Strategy 1] Going all in ONE lead magnet/opt-in

I was always amazed that Amy and her team created a different (relevant) resource for a lot of her podcast episodes. (To get this resource, listeners gave her their email address.)

I need you to understand what this means.

If there was an episode about hiring... the lead magnet for that episode would be about hiring.

If there was an episode about launching...the lead magnet for that episode would be about launching.

That is A LOT of work. (It's worth noting Amy has a content team who works on stuff like this).

Amy's now decided to change her lead magnet strategy.

Instead of having a different lead magnet for different podcast episodes, she'll only be promoting ONE lead magnet at a time. And she's using dynamic ads so the promos will run across all her 649 episodes. SMART.

My take on this:

I think this makes a lot of sense. It's easier to promo ONE thing than to promo loads of things, right?

By focusing on one lead magnet at a time, you can put all your energy into making that one lead magnet really work. (This isn't to say Amy doesn't have other lead magnets being promo'd on other non-podcast platforms. I'm sure she does.)

I use dynamic ads on my podcast too, and I'm a big fan of how they allow you to uniformly add promos to past episodes.

[Strategy 2] Getting more personal

Amy's decided she needs to get a little more personal in her emails, so her subscribers can get an inside look into her life beyond business.

She's doing that by adding an 'Entrepreneurial Bytes' section at the bottom of her emails. It'll include some of her favourite things so subscribers know a bit more about who she is and what she likes.

This is a screenshot from Amy's Dec 7th email 👇🏽

Amy also said she's a little nervous about getting more personal because she's quite a private person.

My take on this:

I like this personal touch at the bottom of her emails. I actually do something similar in my Private Newsletter for the people inside my $11 membership​

I think this is a good example of how we can add a personal touch to our marketing without oversharing or divulging things that make us uncomfortable.

I do feel like Amy humanising herself is going to be increasingly important as the gap between the Average Joe Business Owner and her 100 million dollar business widens.

Amy's built a brand that relies on her being likeable and being The Girl Next Door. But a lot of people don't like wealthy people (especially wealthy women) – no matter how likeable they are.

So it's going to be important that Amy continues to come across as relatable and down-to-earth.

Remember, she's selling the "You can build a successful business like I did" dream. And well, not everyone can build a 100 million dollar business. I predict that as her business and revenue grow even more... the more relatability is going to be an important part of her email strategy.

Looking at this 'Entrepreneurial Bytes' section, I'd love for Amy to get a little more personal.

This feels like she's dipping her toes in the water to see how she likes it before diving in.

I'm looking forward to the dive.

[Strategy 3] Prevention is better than cure (re: unengaged subscribers)

Amy and her team define an unengaged subscriber as anyone who hasn't opened an email in 120 days.

At the 90-day point, Amy sends a re-engagement sequence to unengaged subscribers in an attempt to get them engaging with her content again.

She says instead of unsubscribing people who aren't engaging at 120 days, she wants to re-engage them BEFORE they even get to that point.

She then outlines her entire re-engagement sequence.

I won't share it here because she goes into a lot of detail. I do recommend you go and listen to the episode to get her outline though.

My take on this:

Well, I actually stopped cleaning my kitchen and started taking notes at this point in the podcast, so it's safe to say I LOVE this strategy.

Amy's right. Why wait until people are unengaged? Prevention is definitely better than cure in this case, and it's a sequence I'll be using for me and my clients moving forward.

WHEW!

Well, that was a lot of work.

It's bedtime for me now so I'm gonna leave this here.

Hope you found this interesting?

And hope you have a couple of ideas for your own email strategy in 2024? :)

Eman

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